Marketing & Public Relations:
Through a series of conversations with the client and the client's family, we formulate an individual strategy that is tailored to each player's unique talents, goals and visions. We build marketing plans that are very specific to each client. No one focuses more time, attention or energy on the individual player than 4th & Long.
Public Relations:
4th & Long's main objective in public relations is to build and maintain a favorable, likeable image, persona and brand to leverage our marketing efforts on our client's behalf.
4th & Long approaches public relations with a unique strategy in place for each one of our clients, based
on their interests, personality and desired commitment. We have relationships with mainstream and
sports media outlets, which enable our clients to receive the best off the field coverage and access to all
types of entertainment events.
4th & Long believes that building a strong public image for each of our clients is a critical part of their career development, both on and off the playing field. The first image is developed with our client's performance on
the field; the latter comes from building relationships with the media and public off the field.
Build Media Relations:
Establishing relations with targeted media professionals who have the power to publicize our athletes is imperative. This includes calling on specific editors and producers with relevant information. In addition to networking with appropriate media contacts it is important to pitch to these contacts specific stories that will help create publicity opportunities for our athlete/event. This will include the production and distribution of press kits and/or press releases that are focused on stories, ideas and events.
Track Press:
Tracking and clipping current and ongoing press for our athlete is valuable. It is important to get a sense of how our athletes are being positioned and make necessary adjustments to marketing and public relations efforts accordingly. Additionally, it is helpful to include current editorial press for inclusion in press kits.
Turnkey 24/7 Services:
Unlike traditional Sports Marketing & Public Relations companies, 4th & Long offers professional services that can save you time and money. We offer Turnkey solutions for Client Services which allows you to concentrate on your "game" while leaving the day-to-day details to us. We consider ourselves to be partners in your success by serving as:
- Client Services
- Concierge Center
- Lifestyle Manager
- Personal Assistant
- Travel Agent
